A Giant in Life Insurance

Challenge

China Life is a Fortune Global 500 company, ranked 51 in 2019, for 17 consecutive years. However, little has been done to drum up their arrival in the much saturated financial sector of Singapore. It’s a behemoth task well-worth our effort.

Approach

The big idea is to leverage on their ambassador Yao Ming to communicate the larger than life persona and coverage the brand has already established in other markets. His presence is synonymous with the heritage and values on a global stage for many Chinese around the world, adding the stature and credibility to the brand.