Like No Other

Challenge

Being the leading brand in the industry, the new approach is both sensible and methodical. When it comes to design, it takes a brilliant mind to articulate the idea and form. The design language is further refined by Mr Antoine Besseyre Des Horts (VP of Design, American Standard) to the line, stroke and pillow which solidifies the design and brand further. Now the only thing we need to do here is to translate this to the audience while revealing the next bold collection.

Approach

Kastello Collection is an embodiment of a new methodology to align the creative direction in all future product lineups. To bring across the fresh and bold approach, the brand video will feature the creative lead himself with his trusty team, moving from the streets of Milan to quiet solitude of his study before the reveal of the labour of love - a collection like no other.