American Standard EasyFLO Faucet and Fittings Collection
Tap. Tap. Tap.
Challenge
A mono faucet is largely a standard fixture in public and commercial bathroom environments. Thus, the notion of pushing a faucet to activate it is less instinctive especially in a home setting. American Standard is faced with an uphill task to create and instill a behavioral change of their consumers. And we have just the right beat to the rhythm.
Approach