Tap. Tap. Tap.

Challenge

A mono faucet is largely a standard fixture in public and commercial bathroom environments. Thus, the notion of pushing a faucet to activate it is less instinctive especially in a home setting. American Standard is faced with an uphill task to create and instill a behavioral change of their consumers. And we have just the right beat to the rhythm. 

Approach

Truth is, a mono faucet saves more water due to the water-saving feature. Once we discover that the activation involves a unique click, the light bulb just lit. Getting the father and son team to groove to the beat visually translates the ease of use and fun factor when we use the faucet. Most importantly, it repeats the much-needed action of pushing the button instead of turning. Now, who says bathrooms are boring?