Cleansing Body. Uplifting Mind.

Challenge

In tandem with the introduction of INAX - Ritual of Water, we were tasked to introduce an innovative pressure boosting hand shower at the same time communicating the inspiration of deep cleansing ingrained in Japanese culture. In this crowded space that everyone promises for liberation in the unsatisfactory shower due to low pressure, we ran the idea into the great outdoors.

Approach

With the understanding that the product is a cumulation of the heritage and culture of deep cleaning before bath, it makes perfect sense to guide your audience into a lush bamboo forest and follows the path of meandering streams, before the great reveal of a mighty waterfall. From there, they are transported back to the bathroom, juxtaposing the robust waterfall pressure with the water from the hand shower to that cleanses and uplifts minds.