I Love Spalet

Challenge

Toilets are a sanctuary to many people and however, it has also been widely labeled as the most unhygienic place in a person’s home. The knowledge of how a shower toilet can level up an experience in the bathroom is not known to many. To top the experience, a shower toilet is a better source of cleansing by using water to clean instead of paper. The general public’s behaviour of cleaning with paper is an opportunity for American Standard to break and create new hygiene habits in the bathroom, to educate consumers on shower toilets and the spa experience they can have.

Approach

American Standard values Hygiene, Comfort and Convenience in a bathroom and their products and a Spalet brings that in the bathroom. We brought the experience of a Spalet to the consumers through 5 different personalities and ethnicities, bridging the gap between cultures and religions. The campaign was brought to life through their microsite, a series of youtube pre-rolls as well as POSM.